Advanced Learning Workshops
Enhance your conference experience and add an Advanced Learning Workshop to your conference registration! All workshops will be held on Monday, July 29, 2019.
  • Midwest ACE Members: $49.00
  • Non-Members: $59.00
Advanced Learning Workshop - Employers

Choosing Target Campuses

This workshop will present findings based on a new dataset of target campuses for over 70 firms and nearly 15 years.  I will highlight important patterns in the data, including the choice of local versus national target campuses, the roles of selectivity and size of the student body, and number of target campuses.  I will then discuss potential implications for recruiters, and considerations for how to evaluate which target campuses are effective and which campuses might be potential new targets.

Learning Outcomes

  1. Engage with key insights from target campuses of 70 firms over 15 years
  2. Frameworks for deciding how many, and which campuses to target
  3. Using data to evaluate which target campuses are yielding strong applicants and employees

Presented by:

Russell Weinstein is an Assistant Professor in the School of Labor and Employment Relations and the Department of Economics at the University of Illinois at Urbana-Champaign.  He is also a Research Affiliate of the Institute for the Study of Labor (IZA) in Bonn, Germany.

Using unique data, Weinstein's research studies how and where employers search for new workers, and the impact of geography, screening costs, and business cycles on these recruiting strategies. Much of this work focuses on recruiting entry-level workers on college campuses, with implications for firms, students, and universities.

Weinstein’s research has been covered by the The Harvard Business ReviewInside Higher EdMarketWatch, and The Washington Post, and has been referenced by the White House’s Economic Report of the President, and the US Senate. 

Weinstein was awarded an Early Career Research Award from the W.E. Upjohn Institute for Employment Research.  He received his Ph.D. in Economics from Boston University in 2014, where he was a Dean's Fellow. He graduated with an A.B. degree in Economics magna cum laude from Harvard University.

Advanced Learning Workshop - Career Service Professionals

Mission-Driven Assessment in Career Services: Understanding Outcomes, Gathering Evidence, and Communicating Value

What difference do career services professionals make in students’ lives? How do we best contribute to the educational missions of our institutions? How do we know? Advocating for and continuously improving the work that we do as career professionals begins with compelling responses to these questions. But, who has time to answer them well?

This preconference session frames assessment as a powerful tool to help career services professionals “tell the story” of the impact of their programs, services, and resources in the lives of the students that they reach. We explore different types of assessment strategies (e.g., needs, participation, satisfaction, outcomes) that inform the development and enhancement of career development programs. Then, we discuss ways to make assessment activities both meaningful and manageable, as we connect them to day-to-day activities of our career services offices.

We delve specifically into learning outcomes assessment, as it helps us connect to the educational mission of the institutions in which we serve. Examples of completed assessment projects are shared – from design, to findings, to effective use and communication of results. Additionally, participants are invited to engage in assessment design discussions around a project from their own experience. Guided opportunities are provided to draft learning outcomes statements and outline potential assessment strategies during the session. Resources are provided to facilitate translating presentation materials into your own work setting.

Learning Outcomes

Career professionals who participate in the Mission-Driven Assessment in Career Services pre-conference will be able to

  1. Describe the value of assessing career development programs and services, acknowledging both the potential to enhance student experiences and to celebrate successes.
  2. Understand a variety of assessment strategies (e.g., needs, participation, satisfaction, outcomes), and the unique contributions that each makes to the story of career services.
  3. Gain experience interpreting data samples and crafting stories from outcomes assessment projects.
  4. Enhance their confidence to engage in assessment projects by actively writing learning outcomes statements and engaging in assessment design discussions related to projects drawn from their personal experience.

Presented by:

Julia Panke Makela, PhD, is the Associate Director for Assessment and Research of The Career Center and an Adjunct Assistant Professor in the College of Education at the University of Illinois at Urbana-Champaign. Julia has more than 15 years of experience in career development and higher education, embracing counseling, research, assessment, and program evaluation roles. Her work explores the outcomes of career interventions, focusing on how career development programming influences student learning, career exploration, decision making, and educational and career destinations. She specializes in leading practitioner-engaged assessment projects that gather evidence to inform and continually enhance career development practice, as well as to communicate the value of career services.

Julia is dedicated to sharing resources and building community around program assessment in career services. She is the lead author of the National Career Development Association’s program assessment monograph, Learning outcomes assessment step-by-step: Enhancing evidence-based practice in career services, as well as a variety of assessment-related articles in academic journals and professional association publications.